Posts in Branding & Design
Amazing Color Palettes of the Fortune 500 to Inspire your Website Design

When it comes to colors, there’s much more than meets the eye. Whether you’re looking to make a statement, cultivate a specific atmosphere, or call a response - colors are extremely versatile in nature. That’s why brands use them in their design. It pulls forward the brand messaging and creates an emotional response that encourages consumers to purchase the company’s products or services. 

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5 Essential Things You Should Know Before Choosing Your Brand Colors

Many new business owners and bloggers trying to decide what colors to use for their new brand discover that it’s harder than they expected. Sound familiar? And after doing a quick search on the web for the best brand colors to use, or which colors mean what in marketing, you realize that there may be more to choosing these colors than just going with the ones you prefer. Well, you aren’t alone. Most people don’t choose their colors based on the right criteria, and it can lead to a lot of unnecessary redesign later….

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